Vitalize® Ambassadors Showcase their Game at 2021 NFR

When you think of the cowboys and cowgirls competing at the National Finals Rodeo, you likely think about events they are competing in to claim the title of World Champion. For five elite athletes, they each showcased their game while competing in Las Vegas, December 2-10.  Tie-down ropers Haven Meged and Marcos Costa said their games are reaction and […]

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Cowboy with Horsepower Rises to the Top

When fractions of a second matter, there’s only one things that is important to world champion steer wrestler Tyler Pearson: a confident horse. He relies on his equine partner to have confidence, speed and heart. That’s why he’s one of the best steer wrestlers in the business as well as one of the best horse trainers around for the sport.  […]

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Roper Puts Focus on One Skill at a Time

Born into a rodeo family, Shai Schaefer hasn’t always loved the sport. In fact, it took her several years, a health scare and surrounding herself with the right people to even decide she enjoyed breakaway roping, a sport at which she now excels.  “I always roped as long as I can remember. I hated it at first, […]

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