Vitalize Ambassador Puts Horses to Work

Shaun Strickland knows the value of a good day’s work, and he knows how important a good horse can be to accomplish that work. Strickland, the managing partner at Poison Spider Cattle Co., north of Casper, Wyo., manages 1,500 cows across 140,000 acres in the big country of Wyoming. And with that much land to […]

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Rodeo is Family Tradition for Vitalize Ambassador

Rodeo isn’t just another weekend hobby for Hayley Jo Knox. She’s the fourth generation in her family to compete in the sport that she was born into. The breakaway roper from Statesville, N.C., said her mom, grandmother, aunt and step-dad were all barrel racers; her dad and grandfather rode bulls. Her great-grandparents also competed in […]

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Vitalize Ambassador Helps Others While Working Hard

Whitney DeSalvo has witnessed the fruits of her labor pay off. The team roper from Springfield, Ark., achieved the goals she set for herself in 2017, winning both the year-end standings and the average at the WPRA finals. She also came out on top of the USTRC Cruel Girl Standings. And now, continues to work […]

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Equip Your Equine Emergency Kit for Summer Travel

Just like it is a wise idea to keep a first aid kit in your barn and vehicle, it is a good plan to keep a medical kit for horses with you while you are traveling. With summer and the busy season for shows, rodeos, and competitions upon us, now is a great time to […]

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