Vitalize® Ambassadors Showcase their Game at 2021 NFR

When you think of the cowboys and cowgirls competing at the National Finals Rodeo, you likely think about events they are competing in to claim the title of World Champion. For five elite athletes, they each showcased their game while competing in Las Vegas, December 2-10.  Tie-down ropers Haven Meged and Marcos Costa said their games are reaction and […]

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Rodeo Athletes Grateful for Opportunities, Equine Partners

Reflecting on 2020 is a great way to count blessings. During a pandemic in a year of uncertainty, those individuals who often rise to the top are filled with optimism, respect and gratitude. That’s true of two young rodeo athletes who have had time to look back on each of their second appearances at the […]

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10 Days for the Gold

Anticipation is mounting for cowboys and cowgirls preparing for the biggest 10 days of their year – the National Finals Rodeo. With a relocation from the traditional Thomas and Mack Center in Las Vegas to a more centralized Globe Life Stadium, in Arlington, Texas, even those who have competed at the NFR in the past […]

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World Champion Takes One Day at a Time

Change is inevitable. That has never been more apparent than during 2020, when plans change on the daily. One Montana-based cowboy hasn’t let 2020 interfere with his plans. Haven Meged, Miles City, Montana, the reigning world-champion tie-down roper, is excited for the opportunity to defend his title, but continues to take one day at a […]

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