Father, Son Roping Duo are Newest Vitalize Ambassadors

For a family who loves the sport of rodeo, there’s a common thread that bonds them together – passion. They share a passion for the sport, passion for the competition and passion for a good horse that knows its job. And they also understand that a well-trained, healthy horse can mean the difference between bringing […]

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The FEI World Equestrian Games™: Disciplines 101

The FEI World Equestrian Games™ is a global phenomenon that combines eight equestrian sports and is held every four years in the middle of the Olympic calendar season. This September, it will be held at the Tryon International Equestrian Center in Mill Spring, North Carolina! Although it is one of the most popular equine events […]

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Get Your Head (and Gut!) in the Game

Next week marks the beginning of the FEI World Equestrian Games™, a global equestrian phenomenon that combines these 8 sports: Dressage, Driving, Endurance, Eventing, Jumping, Reining, Vaulting, and Para-Equestrian Dressage. These horse and rider pairs have their heads in the game, so this month we’re focusing on getting our heads (and guts) in the game […]

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Vitalize Ambassador Puts Horses to Work

Shaun Strickland knows the value of a good day’s work, and he knows how important a good horse can be to accomplish that work. Strickland, the managing partner at Poison Spider Cattle Co., north of Casper, Wyo., manages 1,500 cows across 140,000 acres in the big country of Wyoming. And with that much land to […]

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