The FEI World Equestrian Games™: Disciplines 101

The FEI World Equestrian Games™ is a global phenomenon that combines eight equestrian sports and is held every four years in the middle of the Olympic calendar season. This September, it will be held at the Tryon International Equestrian Center in Mill Spring, North Carolina! Although it is one of the most popular equine events […]

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Get Your Head (and Gut!) in the Game

Next week marks the beginning of the FEI World Equestrian Games™, a global equestrian phenomenon that combines these 8 sports: Dressage, Driving, Endurance, Eventing, Jumping, Reining, Vaulting, and Para-Equestrian Dressage. These horse and rider pairs have their heads in the game, so this month we’re focusing on getting our heads (and guts) in the game […]

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Vitalize Ambassador Puts Horses to Work

Shaun Strickland knows the value of a good day’s work, and he knows how important a good horse can be to accomplish that work. Strickland, the managing partner at Poison Spider Cattle Co., north of Casper, Wyo., manages 1,500 cows across 140,000 acres in the big country of Wyoming. And with that much land to […]

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Rodeo is Family Tradition for Vitalize Ambassador

Rodeo isn’t just another weekend hobby for Hayley Jo Knox. She’s the fourth generation in her family to compete in the sport that she was born into. The breakaway roper from Statesville, N.C., said her mom, grandmother, aunt and step-dad were all barrel racers; her dad and grandfather rode bulls. Her great-grandparents also competed in […]

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